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Research papers

Foods, diet and wellbeing

This paper outlines how consumer trends information can help manufacturers in developing and implementing strategy. it also details how this information needs to look beyond the issue directly at hand – that is, to look both at what else...

Catalogue: Congress 2006: Foresight
Authors: Roger Smith, Bill Parton
Company: GfK
June 15, 2006
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Citation

Smith and Parton (2006a, June 15). Foods, diet and wellbeing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/foods-diet-and-wellbeing-


Research papers

Finger on the pulse

This paper presents results of the first year of The Pulse, the BBC Response Panel, which delivers a measure of appreciation for the BBC's TV, Radio and Online content.Methods used to collect the measures for each medium are reviewed and business...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Nick North, Sam Smith
Companies: GfK, British Broadcasting Corporation (BBC)
June 4, 2006
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Citation

North and Smith (2006a, June 04). Finger on the pulse. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/finger-on-the-pulse


Research papers

Brain science

Why do people preferring the taste of Pepsi faithfully buy Coke? Researchers hope to unravel media mysteries with neuromarketing? a new spin on market research, which shuns customer surveys and focus groups in favour of technologies such as...

Catalogue: Worldwide Multi Media Measurement 2006
Author: Keren Priyadarshini
Company: GfK
June 4, 2006
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Citation

Priyadarshini, K. (2006a, June 04). Brain science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brain-science


Research papers

Brand knowledge

This paper addresses the challenge some automotive manufacturers face in building brand knowledge and identifies ways of overcoming this hurdle.Brand knowledge (familiarity) is frequently measured but rarely defined. The paper discusses how knowledge...

Catalogue: Automotive 2006
Authors: Melanie Brenninkmeyer, Chris Davis
Company: GfK
February 27, 2006
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Citation

Brenninkmeyer and Davis (2006a, February 27). Brand knowledge. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brand-knowledge


Research papers

Customer for life

This paper addresses the success story of Volvo in Germany who, by working hand in hand with their dealers using the global 'Customer for Life' programme, have significantly increased customer loyalty to Volvo and their dealers.The paper details how...

Catalogue: Automotive 2006
Authors: Adrian D. Wimbush, Johannes Fleck, Anarkali Check
Company: GfK
February 27, 2006
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Citation

Wimbush, Fleck and Check (2006a, February 27). Customer for life. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/customer-for-life


Research papers

Mind the gap

A decisive growth potential lies in emerging markets whose prospective buyers are less well known to many global car manufacturers at present. In emerging markets the basic socio-cultural environment for the formation of preferences with respect to...

Catalogue: Automotive 2006
Authors: Bettina Staudenmaier, Ulrich van Hormann
Company: GfK
February 27, 2006
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Citation

Staudenmaier and van Hormann (2006a, February 27). Mind the gap. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mind-the-gap


Research papers

Brand intelligence

This paper will demonstrate how a comprehensive system of different market research study approaches can be used to gain in-depth insights into the complex phenomenon of a premium automotive brand. The complexity of brand research in the automotive...

Catalogue: Automotive 2006
Authors: Alexandra Stein, Wolfgang Breyer
Companies: GfK, BMW Group
February 27, 2006
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Citation

Stein and Breyer (2006a, February 27). Brand intelligence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brand-intelligence


Research papers

The Turkish elephant

The presenters will briefly introduce the external realities of Turkey today as dictated by recent history, economics and demographics. The most relevant sets of dichotomies that define the value-space for Turks' self-understanding will then be...

Catalogue: Consumer Insights 2005
Authors: Mads Stenbjerre, Mahan Dogrusöz
Company: GfK
November 15, 2005
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Citation

Stenbjerre and Dogrusöz (2005a, November 15). The Turkish elephant. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-turkish-elephant


Research papers

Social and technology trends as a springboard for qualitative research

This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the...

Catalogue: Qualitative 2005
Authors: Judith Langer, Sharon Dimoldenberg
Company: GfK
November 13, 2005
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Citation

Langer and Dimoldenberg (2005a, November 13). Social and technology trends as a springboard for qualitative research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-and-technology-trends-as-a-springboard-for-qualitative-research